When when new media the jingruihd industry solemns to wait for traditional media stand up to sb as an equal with TV, broadcast, TV medium meets with again policy " limitation " . On October 25, "Be restricted amusement makes " eventually make known louis vuitton outlets to lower levels, chinese negotiable securities signs up for a reporter to understand, the part relies on recreational program " live " the place is defended inspect incessantly of pair of this complain of suffering.
The personage inside course of study thinks, wide report total bureau is defended to the place those who inspect " be restricted amusement makes " or make business of representative of advertisement of purpose of division of entertainment louis vuitton factory outlets of TV medium part is affected certainly, but right " recreational immensity bound " online video industry brings benefit the main chance probably.
The influence is finite
Certificate business analyses a personage to think, "Be restricted amusement makes " basically defend the time that looks a program to broadcast to allocate aspirant travel louis vuitton outlet online to adjust to the place, will look at present, although the part is traditional culture medium kind the company can be defended because of acting place inspect advertising Wu to be affected, but because advertisement representative business takes traditional medium company advocate battalion income proportion is not large, the influence is accordingly finite.
Those who deserve attention is, intermediary of propagation of the report before this (000917) louis vuitton factory online business income because no longer advertisement of stage of broadcasting television of sole agent Hunan and have compared to the same period relatively drop substantially, look now, this action is provided quite however " foreknowledge " . The company puts forward " medium + drive of investment double round " development strategy, manage through optimizing, the key expands wired network and investment business, make of the company advocate employment louis vuitton bags outlet is more independent, steady, gain ability increases further.
The negotiable securities that enrol business analyses a personage to think, "Be restricted amusement makes " the radial medium that be made to basically undertaking the investment of TV program and drama of movie and TV and publishs business (300251) for, more likelihoods are good luck. He expresses, "Be restricted amusement makes " allot, promoted company broadcast over a radio network the value of the net secondhand; The company will depend on the resource advantage of the ability that make and recreational domain, strengthen defend inspected collaboration with the place, extend space of market of purpose louis vuitton sale of division of entertainment of company other blame.
Online video or be benefited
Inside course of study think generally, wide report total bureau is given out " be restricted amusement makes " hind, defend to the place inspect took " the Incantation of the Golden hoop " , let video website gain more opportunity however, a appear on the market the company is happy inspect a net (300104) or will be benefited. The data shows, this year in September, happy inspect a net to louis vuitton outlets release " happy inspect make " the strategy, will denounce endowment is made 120 million yuan achieve content formerly, mix in network drama among them abstain column respect, cast 50 million yuan every year each.
Current, push out in order to actor or actress cruel is video website of the representing to make program of put together art and network theatrical work in succession. Analytic personage points out, because the network is self-restrained louis vuitton outlet store program limitation is less, program play space is larger. In the meantime, rise as what video website contains content level, the making difference that the network abstains content general and traditional movie and TV to reach program of put together art is less and less, market space also will bigger and bigger.
Release according to Ai Rui " the 3rd quarter is online 2011 video core data " , dimensions of market of online video of China of the 3rd quarter amounts to 1.94 billion yuan, annulus comparing grows 30.9% , grow 96.7% compared to the same period, successive 3 quarters grow compared to the same period maintain in 100% the left and right sides. Ai Rui seeks advice from a report to say, income of advertisement of industry of Chinese online video basically is mixed by TV station of integrated video website, network 3 parts form portal network. The personage inside course of study expresses, defend those who inspect recreational item " thin body " , as it happens contains item of put together art to video website thrust or work of network movie and TV brings an opportunity, also will bring more advertiser to video industry at the same time.
Newest report points out Ai Rui, advertisement is current the main income source of video industry, the income of video industry is main with advertisement advocate put periodic change on conform to. Advertisement income is in after experiencing the adjustment first quarter, the 2nd quarter appeared height of a growth, break through 1 billion yuan first, growth range is as high as 57.1% , the 3rd quarter continued the growth momentum of 2 quarters, income achieves 1.34 billion yuan.
(Article origin: Chinese negotiable securities signs up for an author: Piece clean)
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